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Beware of SEO Scams!
I often hear horror stories of innocent website owners
being scammed and defrauded (even held hostage), by
their so-called 'search engine optimization companies'.
The SEO scammers are
typically hard-selling their services and charge
outrageous fees by scaring people into thinking they
will never be found on the internet without them. I have met a number of
people who have been badly duped out of thousands of
dollars, so blatantly that
you almost expect to see a WANTED POSTER for some of
these guys.
You need to be aware of what not to
fall for. Any offer to optimize your website that comes
to you as an unsolicited email is SPAM. Those emails are
to be completely ignored. Don't be too proud to ask when you don't
understand something they are telling you. Do some
research on the web and ask a lot of questions.
Some WEB DESIGNERS deliberately build website that
are inadequately optimized in the 'organic' way a good
web design should be... just so they can sell you SEO
services! That's not one bit nice. The average
person believes and trusts them and gets charged so much
more than they need to pay for a well-optimized website.
Please
know these main things:
A well-designed website is most important, and necessary
keywords and relevant keyword phrases are built into all
the sites I design for great organic SEO.
NO ONE can influence your website ranking in Google
except by becoming a paid advertiser.
You will know you are coming up as a paid advertiser if
your listing is up in the shaded area or in the right
margin of a search results page.
You do not have to pay a middle man, and can deal with
Google direct for paid advertising if that is what you
want.
Do not give anyone claiming to be a SEO expert access to
your website. They will damage it because 99% of them
are not web designers. They are merely good salesmen who
are promising the moon.
Do a search on the internet about SEO scams.
Be sure you get a lot of references, and examples of
work from anyone you plan to use.
Don't allow them to talk over your head. That's part of
their game plan. It's all very straight forward.
Why allowing
a search engine company access to your website is not a
good idea
If you are approached by a search engine optimization
company who convinces you that you need their services,
they will ask you to allow them to access your site to
make changes. There are many cases of these so-called
SEO companies really messing websites up because for the
most part, they ARE NOT web designers. They are people
with some tech knowledge that are selling search engine
optimization services whether you need them or not and
they may actually cause your rankings harm.
Click for
ADVICE GOOGLE
HAS ON SEARCH ENGINE OPTIMIZATION SCAMS
The things I do to optimize your website during
development are really all you need for a good search
engine ranking. In the event you do allow a search
engine company access to your website and they make
changes to the site, you agree to notify me immediately
so I can remove your site from my portfolio as the
changes have typically degraded the quality of the site
and I do not want your changed website representing my
workmanship any longer.
Integrity
in Hosting
Some web designers will purchase very low-cost hosting
accounts, and then resell pieces of that hosting to
their web clients at a much inflated price often
succeeding at this practice simply because their web
clients trust them, and don't know the difference.
It's important to host your website with a real company
that does not oversell its bandwidth, and is very
security conscious to help deter hackers and spammers.
All of these things can mean a lot to your website page
ranking in the search engines.
Standard hosting should never be more than $4.95 a month
for a small website. I never mark-up
hosting or resell hosting to my clients!
I am a web designer, not a hosting company and am very
happy to refer you to a good hosting company.
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