I get started on my website project?
Preparing for your website
project is much easier than you would think.
It won't be stressful, or take much time
away from your work schedule, and you'll be
truly amazed how smoothly it can progress. I
will do everything I can to make the process
easy and pleasant!
kind of visual content do I need for my
It's important to make your
website text content relevant to your
business services or products. It may be
tempting to write only what you find
interesting but if it doesn't relate to your
web site or page topic, leave it out.
I will search for appropriate stock photos
for the ambiance factor! Web viewers want
the information they are looking for, so
unless the web page has the information that
they are seeking that is set out in a bold,
clear, easy-to-find way, they will become
impatient and just move on to another site.
kind of text content do I need for my
When writing text content for the home page,
be sure to use relevant words and phrases
that are strongly and positively descriptive
in telling how your services or products are
superior such as "FAST - EASY - A GOOD
VALUE." Tell the viewers WHY you make these
claims. We'll make this type of info the
most prominent as bullets or titles.
Structuring your web's content
We need to tell them the
following ... loud and clear:
Who you are: (our experience providing
the products or services offered)
What you do: (benefits customers have
through use of our products, or
Who you do it for: (products,
I can edit and enhance your text for you
into short paragraphs and with one clear
subject per paragraph. Concise and
to-the-point is what is best.
much text do I need?
We're not forcing anyone to
read all of the text on web pages, but we do
want enough information for them to feel you
are telling them what they need to know to
do business with you. Having short, meaty
paragraphs is better than having long
rambling sections but 'read more' is a good
option to have plenty of searchable content.
Using word lists instead of paragraphs are
easier to scan than paragraphs, especially
if we keep them short. It may surprise you
to learn that approximately 50% of my
clients have me take care of most of their
text content because they don't really feel
they know what to write or how to write it
well enough. I'll always work to enhance
your text for the search engine optimization
aspect of your website.
If you have personal biographies or facts
that are specific and pertinent, then please
be sure to provide them. When planning the
design layout it is important to know how
much text content there will be.
Use action words to tell your
viewers what to do next. Avoid using a
passive voice. Keep the flow of your pages
moving with invitations and instructions as
to what to do next. Sentences should be as
concise as you can make them. Use only the
words you need to get the essential
I strongly recommend use of
client comments and testimonials your
customers have provided on your products or
services. These comments will go a long way
in validating your business reputation and
help increase your customer base. I've had a
number of web clients who say their new
customers love the fact that they feel like
they already know them personally once they
have viewed their website information so
they don't have to spend time verbally
convincing them to become a customer.
Pictures! Pictures! Pictures!
Viewers love to see before
and after photos when applicable, or
end-result photos if applicable. I can use
your photos or stock photos to help
'illustrate' sections of text and soften the
clinical look of having text. Detailed text
descriptions are very necessary, but we'll
also want to break up the text using crisp,
clear photographs of your services, products
or completed projects or other graphics as
fantastic visual reinforcement. If you don't
have any, I'll be happy to locate some
inexpensive royalty-free stock photos to use
about having my email link on my website?
Honestly, if you are not
someone who checks your email frequently, I
would not recommend you have an email link
on your web pages. You risk making people
feel neglected by a lack of fast email
response and just annoy potential
clients/customers. If you are too busy to
check your email, then it's better to have
have the website guide people to call you or
come into your location.
I'll need for your project:
Web elements & specific
client design requests must be provided to
me prior to starting your web project. You
understand, and agree that it is necessary
that you provide me any of your specific
ideas, mock-ups or other design elements
you'd like me to include or follow at the
beginning of the project. It would not work
well to have you submit them near the end of
the project after Iíve done most of the
work, and could possibly create extra time
charges that were not figured in to your
estimate if you were to do so. I understand
you will be making changes and adjustments
to the design as we develop the site and we
agree that is totally normal part of the
process, so not to worry.
have any mock-ups for layout that you want
me to follow in the design?
I'll need your photos,
artwork or logo graphics. I prefer to use
the original unedited photos for clarity.
PLEASE KEEP YOUR ORIGINALS AND GIVE ME
COPIES. I cannot be responsible for original
photos. I don't keep or save any photos
other than the ones that end up on your
website after editing.
have colors, or color schemes that you want?
If you don't have one in
mind, that's perfectly fine. About 75% of my
clients ask me to take care of designing the
whole website and I will certainly work the
colors around your logo, and other photos or
help you create a simple logo look for the
have any web design styles you have seen
that you want me to follow?
Will you show the web samples
to me by providing a link? (Or is there one
of my own custom website projects you would
like me to use?)
functions would you like your web site to
What Navigation Links do you
have in mind, e.g. home, about us, services,
YOUR DOMAIN NAME: Your domain name is your
internet address name that will be
registered and reserved for your use. It
belongs to you only as long as you renew it.
YOUR HOSTING ACCOUNT: You/we will need to
set up a hosting account to keep your
website up on the internet. (I can assist
you with this or take care of doing it for
you.) I have had some bad experiences with a
number of hosting companies because they are
vastly different and I have my own NOT
APPROVED list, so please confer with me
beforehand since I'm the one having to deal
with the variety of hosting set-ups and
I have a preferred hosting company I refer
web clients to... (GoDaddy is NOT on my happy
list and in fact, if you choose to use
GoDaddy hosting, Yahoo hosting or
Register.com hosting, there may be an
additional $50 fee, simply because of the
extra time it takes me to wade through their
obnoxiously ad-saturated system and set-up.)
Other hosting companies can also be a
problem if they use off-shore customer
support and can take more time to resolve
issues that's why I'm happy to have a
reliable hosting company to refer clients
to. I do not get any compensation for it, or
mark-up and resell hosting.
you provide me with your photos and
You can provide photos by
email or thumb-drive, or create a disk to
send to me through the mail. Scanning:
I can scan photos, but the photo quality is
not quite as good as being able to have them
in digital format. If I have to scan very
many photos it will take more time, so let's
discuss the possibility of an extra charge
for that service. If you would like items
returned, please be sure to mark them with
your name, and provide stamped,
self-addressed return mailing materials.
(503) 399-2091 . . .
Located in downtown Salem, Oregon
website is your instant opportunity
to connect with potential customers!"
Embark on a continuing action
or a new venture.
"We really appreciate how
easy you have been to work
with. We were clueless where
and it seemed such
a huge undertaking. You made
it simple and easy to get a
great website up and
Bill and Ann Knorr
you cannot expect from your website
1) Your web pages cannot be printed
out to use as a brochure or flyer.
Web pages and graphics are different
from those created for printed
materials and have very different
layout parameters. There are
specific pages that can be
duplicated as "printer friendly
version" but they need to be simple,
basic and will have some limitations
in functioning as a web page.
2) Search Engine Rankings. Your
participation is important because
you can help by directing more
traffic to your site through your
own advertising efforts to increase
the number of hits you get.
The more traffic hits your site has,
the faster you move up in search
engines. The longer it is on the
internet and the more traffic it has
driven to it from your ad campaigns,
(You understand that if you choose
to ignore my suggestions about good
optimization, you cannot hold me
responsible if you are hard to find
on the internet.)
3) Updating your website.
Most people understand that if they
didn't know how to create their
website in the first place, then
they won't be able to update it
without messing something up unless
they are limited to only certain
parts of it.
Oddly enough, many people expect
that it should be an easy thing for
them to pop in and take care of
their own updates but it is not as
simple as that. You would have to
own the correct software, or know
how to use an HTML editor, plus have
editing knowledge or you can junk up
the codes and formatting.
You would also need to know how to
correctly compress and optimize
photographs for the web. In short,
you run the risk of ruining the
lovely custom website you paid me to
make for you!